Internet Marketing (SEO)
Search engines use automated programs called spiders to crawl through the Web in search of web sites.
Using proprietary guidelines and standard, the spiders index and rank pages based on a combination of HTML code, descriptive titles, targeted keywords inside the META tags, ALT tags on images, page content, and link popularity.
Keywords
When users query the search engine about a specific topic or keyword, search engine returns a list of web sites that it considers the best match.
Most of the search engines use the keyword meta tag to check your site’s content for those keywords. If you have keywords in your meta tag that are not in your Web site content, will actually lower your ranking due to bad relevancy.
When someone queries a search engine for a keyword related to your site’s products or services, does your page appear in the top 10 matches?
Remember that you’re competing with thousands of other sites. Find out how your site looks at search-engines!
Hyperlink Analysis
Most major search engines incorporates several algorithms (internal rules used to decide which sites are given priority) that make use of hyperlink structure for discovering high-quality information on the Web.
Link popularity is a part of the hyperlink analysis systems that search engines such as Google use to rank web pages. It is this approach which has made search engines like Google the new standard. In fact, Google’s entire approach relies heavily on link promotion and link quality. In describing their proprietary ranking system (PageRank),
Optimization Process
With millions of people using search engines and directories everyday, effective positioning is essential to get maximum exposure.
One of the most important search engine strategy is establishing a linking partnership with web sites that focus appropriate market. High-quality links coming to your site from subject sites (descriptive URLs) is increasingly important in getting good Search Engine rankings.
Page Rank
“PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page’s value. In essence,Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves “important” weigh more heavily and help to make other pages “important.”
Submissions Tips
Most search engines robots can only index static pages. Search engine spiders may get confused if you use dynamic, doorways, frames or splash screens. Spiders simply can’t index pages that have no content to evaluate or links to follow. Be sure that you’re submitting pages to search engines that the robots can actually read and index.
Your site may be blocked because you share a Web host with a lot of spam sites, especially if the host accepts adult-oriented Web sites. Check with your Web hosting company to see if it hosts adult sites.
Search engine visits:
While most search engines promise to visit your site within 1-2 weeks after your submit, the reality is that you may wait months for a spider. Some search engine databases have an upper limit on the number of pages they can index.
When the database is full, they simply block new submissions – Excite didn’t index any new sites for months in early 2000! You may have to submit several times to the same engine before getting one of the coveted database spots. Submitting too often can also hurt you by getting you banned as a spam site.
You can speed up the listing process at major directories, but expect to pay a big amount for that service. If your site needs to generate a lot of traffic quickly, then paying for listing may be the quickest way with Yahoo and Excite directories.
Search results:
Every search engine uses a different method to display search results.
Google will display multiple instances of a keyword if it appears several times. The first few instances of the keywords are the most important to Google, so carefully optimize them to get readable search results. Google search deeply into websites and index internal pages.
Open Directory
Open Directory will only help with one page of your site.
Lycos
Lycos uses the text contained in the META title and description tags, so it’s important to write a good, clear, keyword-rich title and description for each page you want indexed.
AltaVista
AltaVista displays the title attribute first, then the particular section of the description attribute that contains the keywords, and finally pulls the first section of page content that contains the keywords. Update your HTML code with potential keywords and phrases for targeted visitors to give a good sense of your site. You only get a few sentences to make your case on the search results page. The META description and title tags help site stand out on the search results pages.
Directories
A directory is organized by a human editor, who reviews and categorizes each site before including it in the directory.
Test your keywords now and begin optimizing them with search engines to increase targeted traffic to your website!
Find how Yahoo’s human editors and Google spiders analyzes a Web site for certain key words within a site search.
For example: (The following link provides an excellent visual indication on keyword ranking on a given query)
Web site name: www.uaeprison.com Key words search: uae jailsIf you require any assistance in choosing relevant, targeted keywords, tags and phrases for your site, feel free to contact our research team.
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